Who we are

She Trades IDN was founded by a passionate group of Indonesian women who have proudly called New York City home for over 25 years. Our journey began with a shared struggle—finding high-quality, authentic Indonesian products in the USA. What started as a personal challenge soon revealed a much larger issue: the limited access to essential Indonesian ingredients and goods.

Driven by our love for Indonesia’s rich culture and traditions, we saw this as an opportunity. With decades of combined experience in administration, regulations, food and beverage, and sales, we’ve crafted a solution to bring Indonesia’s finest products to the American market.

Our mission is simple yet powerful: to celebrate Indonesia’s heritage by introducing its diverse and high-quality products to the world. We are dedicated to raising awareness, building demand, and ensuring these products thrive on the global stage.

Together, we’re creating a bridge between Indonesia and the USA—one product at a time. Let’s elevate Indonesian excellence and bring a taste of home to every household!

Why She Trades?

  • Our deep connection to Indonesia ensures that every product we offer is rooted in authenticity. We don’t just sell products—we bring you a piece of Indonesia’s vibrant culture and heritage, hand-selected to meet the highest standards.

  • She Trades IDN is founded by a group of passionate, experienced Indonesian women. With over 25 years in the USA and expertise spanning administration, regulations, food, and sales, we understand both sides of the market and work diligently to ensure that only the best reaches your doorstep.

  • We are committed to working directly with local Indonesian producers who uphold traditional methods and sustainability practices. This means you’re not just supporting quality products, but also contributing to communities and preserving Indonesia’s cultural heritage.

  • Navigating import regulations and logistics can be complex, but we’ve got it covered. With decades of experience in the field, we ensure a smooth, reliable process from sourcing in Indonesia to delivering in the USA.

  • Whether you’re an Indonesian living abroad or someone looking to explore new flavors, we bring the best of Indonesia to your home. Our curated selection ensures you have access to the products that matter most, wherever you are.